Why Google Music is Going to Rock

I've always been a big fan of Google, but let's be honest, they haven't really been knocking it out of the park with their latest products. Many seem half baked, if not just a quick attempt to steal market share wherever the masses are headed (queue Google Offers). Suffice it to say, I thought Wave was a complete disaster that could have been great, Voice is a giant that requires a little more refinement and execution, etc.

So when I heard about Music, yes, I was skeptical. But after playing with it a bit, I think it really has the potential to rock. Why?

Well, take a look at the success you see with Pandora and Grooveshark. Both are streaming music services that allow you to access your music from anywhere. For a while, I've been saving music files to Dropbox, which allows me to stream music from my Dropbox straight from my own library. I mean, it's cool that Pandora curates music for you, but that's more about discovery than accessing music. And Grooveshark? It's cool, but I'd like to listen to my music without having to create whole new playlists, etc.

Enter Google Music.

This is a service that lets you stream music just like Grooveshark, but with all your the music in your computer. Once more, Google is launching complementary services on devices that allow you to stream that music onto your device. I think it's great.

For Android users, Music will soon become a replacement for your default music player. I've been running music from DoubleTwist because of what they call "AirSync," an amazing little app that allowed me to transfer music from my computer (dedicated folder) to my Android device without having to plugin. Music is a replacement for this and does it smoother. Once the music stores to your device (after being uploaded to the cloud via any desktop), you're good to go.

What about if you're not at your computer? This is cloud service remember? You can launch Google Music from any computer so you can retrieve your songs anywhere. So just like that, I think Google is going to disrupt the music environment in a way Apple hasn't been able to. Access all your music all the time and never lift another cord. That's the next step Apple needs to take. But as a solid Android and Google fan, I'm glad to have it at my disposal now.

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